Back in November there was rumored plans that Green Mountain Coffee and Keurig were working on new home brewing systems, in response to investor concerns about their continued growth. Today they announced a new product line expansion with the Keurig Vue brewing system. It begins to address some of the complaints about the current brewing systems where the coffee was too weak for some tastes, not enough coffee from a single K-cup (you had to use two for a travel mug) and even the coffee wasn’t really that hot. So now they have added customizable features so consumers have control over the strength, size, and temperature of their beverages. The three new Keurig Vue benefits are highlighted by them as such:
- Brew Stronger: With Custom Brew Technology™, the Vue™ brewer adjusts water pressure, timing, and airflow so consumers can brew to better suit their taste preference.
- Brew Bigger: Consumers can brew a larger travel mug with new Vue™ packs specially formulated to brew a bigger cup up to 18 oz.
- Brew Hotter: Vue™ offers a brewing temperature range between 187 and 197 degrees Fahrenheit so consumers have more ways to customize the perfect cup.
The cost of the Keurig Vue is retailing for $249 and it looks like the K-cups will also be more expensive per cup. Also, it looks like the current k-cups will not work with the new system, so this advancement will come with a higher price tag for consumers.
On a final green note, the new Vue k-cups are designed to be recyclable, but it will require some effort on the user’s part. After removing the lid, coffee, and filter away from the plastic cup that can now be recycled. It’s a #5 plastic so also some recyclable centers may not accept it yet. It’s a step in the right direction for addressing the many concerns about the waste that K-cups are producing.
Looking to find the cheapest prices on Keurig Vue cups? You can buy Keurig Vue cups here at discount.